The Advantages SEO Training Courses

seo training
SEO
, or rather search engine optimization is a collective term for a range of techniques and strategies used to help websites rank high in the search engines. For a business, be it large or small, it is essential to understand SEO and its scope as it is the only way to drive traffic to your site. Search engines are incredible tools that locate information on the web for billions of users across the globe. Ideally, search engines like Google and Yahoo give your prospects a way to reach your products and services. As such, it is imperative that you understand the search engine specifics that prove to be beneficial to you and your brand. Ideally, these benefits are equally useful to people who plan to be SEO providers. So, whichever field you would like to join, SEO training courses ought to be a part of your plans.

SEO Training Courses are Tailored for Every Participant

These courses are designed in a way that they will meet all your needs. For instance, if your work in a business to handle the website, then the course will teach you exactly how to do that. Different individuals have different needs, and that’s why tailored courses for SEO are essential for success in your campaign.

Search Engine Optimization Techniques

SEO courses will also equip you with multiple techniques and strategies that you need to succeed in your SEO campaign. Search engine optimization is an industry with numerous acronyms and industry specific jargon. These courses will help you in understanding the jargon and eventually help you develop your SEO campaign. Even if you plan to outsource your SEO needs to experts, it is still important to understand the jargon so that you can choose the right provider for your SEO needs.

They Are Cost Effective

Companies that offer SEO services can be expensive, and this can be tough for individuals or business that are just starting up. However, if you develop a company’s understanding of SEO, you will have saved on the cost associated with outsourcing your SEO needs. Search engine optimization is not a field that business can afford to overlook and so, finding a cost effective way to handle all your SEO needs is the way out.

Experts handle SEO Training Courses

These training courses only help by professionals with a proven record. This is a vital benefit as SEO experts are always up to date with the latest SEO techniques and updates. This means that they will only teach you what is relevant in the SEO field today. Also, experts will warn you about the impacts of bad SEO practices such as keyword stuffing, cloaking as well as duplicate content. Such bad techniques can really take a toll on your campaign, regardless of how much time or effort you put into it and the gurus will teach you how to avoid them.

These are a some of the benefits that SEO training courses offer. They prove to be a great investment for your business, even in the long run.

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5 Benefits Of SEO Training Videos

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Training videos are not a new training tool but have been around for many years. What has undergone a revolution is video itself. It is no longer the case that only huge companies could afford to create training videos. Long gone are the days where training videos were worn out VHS tapes. Videos are now clearer than ever especially with advancements in video technology. Today, even small businesses can create quality training videos at reasonable cost. Videos for SEO training are particularly useful and this article explores some of the benefits of SEO training videos.

1. Flexibility

Video is a very effective medium. You can copy it to USB drives, burn it onto DVDs or CDs, embed it in a Power Point presentation, host it on the Internet, or email it to staff. The ability of video to be both in physical and digital format makes it a very versatile training material especially for SEO.

2. Interactive

Whether you are using training videos offline or online, it provides a lot of interactivity for users. DVDs along with videos hosted on websites such as YouTube offer clickable content for easy and quick visual decision making. Viewers are able to click on their preferred choice of video content and their choices provide the next set of video training material. This is a very useful feature especially when dealing with a wide area such as SEO.

3. Constant Availability

Video is available on several different platforms and formats and can be accessed anywhere at any time. With video training, you never have to cram staff into a boardroom for screening. Since video is available on demand because of its flexibility, employees get access to the content at their own leisure and at a time they find it convenient to take in its message.

4. Powerful Communication Tool

Video is one of the most powerful medium when it comes to communicating a message. The ability of video to engage with viewers surpasses anything the usual training mantra could ever achieve. Video can help convey even the most complex of messages to audiences in ways that help them digest and understand the information easily and quickly. This is quite applicable to such a complex and diverse field as SEO.

5. It Can Benefit Your Budget

Training involves forking out thousands of dollars in getting experienced trainers to get your employees up to speed. Travel costs as well as wages quickly eat away at company budgets. Since video is cheap and easy to distribute to staff, the cost it takes to train employees can fall rapidly and extensively. Through cost minimization and maintaining a good standard of training, you free up resources that you can put in other important areas of the organization.

Conclusion

The creation, commissioning, and distribution of training video content helps not only to train staff effectively, but it does so in a cost-effective and convenient way. Using the benefits of modern video both online and offline helps to ensure that you optimize your staff’s proficiency constantly while keeping your training costs nice and minimized. Now that you understand the 5 benefits of SEO training videos, why don’t you consider using them in your organization?

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A Look At Some Of The Best SEO Training Online

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When it comes to learning SEO, you need to ensure that you’re learning from real experts and professionals. The reason being is that there are thousands of fake gurus who are ready to sell you their overpriced SEO courses that are full of outdated information or information that you can easily find for free online. As a result, in this article, we will be looking at some of the best sources of SEO training online so that you get the best education possible to further your SEO career.

The first person that we will look at is Alex Becker who is the owner of Source Wave, Source University and a host of SEO related software. Alex Becker is one of the best sources to learn SEO from and his website and YouTube channel has tons of information that is free for you to read and learn. He has a free beginner SEO course on his website and if you wish to get more advanced SEO training, you can purchase a monthly subscription to Source University. This course has up to date information on SEO and is constantly updated by Alex and other well known SEO professionals.

Next, another person that you can learn a lot about SEO from is Spencer from Niche Pursuits. Spencer mainly focuses on creating niche and authority websites that get traffic using SEO and his keyword tool; Long Tail Pro. Spencer’s blog is full of information on how to do SEO from finding the right keywords to how he builds links to rank in Google. He also focuses on white hat SEO and doesn’t build links using PBNs which makes him a great person to learn from if you wish to follow the same path.

Thirdly, another group of great SEOs include Greg Morrison, Stephen Floyd and Kotton Grammer who created OMG machines. This is a huge SEO course that is relatively expensive but provides the best information in the industry from SEOs who earn millions from SEO every year. This course doesn’t just provide information, you will have access to these top SEOs who will answer all your questions and provide you the support and guidance to be successful. Also, there are numerous meetups and networking events so that you can build your name in the industry. So, even though the course is quite expensive, it is worth it in the long run.

Lastly, the final SEO that we will look at is Pat Flynn from Smart Passive Income. Pat’s website focuses not only on SEO and how to build niche sites but also how to create other forms of passive income. These include kindle books, podcasts, online courses and more. He banks at least 5 – 6 figures per month and has a pristine reputation in the SEO world which makes him a great person to learn from.

In closing, we have just covered a few people, websites and courses that provide the best SEO training online. All you need to do is choose just one of the above people to learn from and you will definitely become a better marketer.

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Is There Such A Thing As An SEO Training Certification Course?

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If you’ve done any marketing over the Internet, you already know that one of the most important marketing channels you need to explore is that of SEO or Search Engine Optimization, specifically, optimizing your website for Google. The industry has grown to the point where there are even universities that offer SEO training certification courses.

In this article, we are going to walk you through some of the more well-known SEO training certification courses that are available for you to take advantage of right now.

There are basically just two types of search engine optimization courses out there: free and paid. While free is good, you should know that you always get what you pay for in life. With free courses, it’s almost certain that you will only learn the most basic of the basic. But for your benefit, we have listed here the best free courses on SEO to date:

SEO Training Course by Moz – Beginners’ course over five lectures
HubSpot SEO Crash Course – Three SEO courses for three weeks

As for the paid courses, here is a list of institutions that offer the most notable paid courses:

RankingRabbit.com – $67 per month
ClickMinded – $487
MarketMotive – $299 per month
SEOcertification.org – $89 / $325 / $675
University Of San Francisco – $1,980
Search Engine College – $295
Online Marketing Institute – $67/month or $859 one time
Distillled U – $297 annual / $40 monthly
DMA Education – $1,699 for non-member$/ 1,399 for member
Google Boost Startup – $120
University Of California – Irvine Extension – $695 per course
JM Internet Group – $295
Bruce Clay – $1,795 for standard course/$1,195 for advanced course
Chicago Computer Classes – $399
JellyFish – price on request

As you can see from above, there are many different paid courses out there, and while some you pay only one time, others you pay monthly. Still, in the case of universities, you pay per course.

If you are new to SEO, you are probably wondering which one to choose. We have a few items that we’d like point out.

If you are serious about making money through SEO by making your money websites rank on Google, the first thing you need to take a look at are the instructors. Who will teach you SEO? The person teaching must be earning thousands of dollars per month just by ranking websites on Google. Don’t be shy about asking for the credentials of the instructors. You might also want to ask for proof of income – there is nothing rude about it especially if you’re willing to pay a premium or thousands of dollars for an SEO course.

Remember that the search engine algorithm is a continuously changing beast. You will want to have a course that pays for itself with up-to-date knowledge that you can implement, in a manner of speaking, to print money on demand. On the other hand, if you just want to have the rights to put “SEO specialist” in your resume, feel free to choose any course that you feel like studying.

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